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| Major activities year 2008-09 |
| Sr.No |
Details of IEC Activity |
Remarks |
| 1 |
Mass Media : TV |
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1. Video Spots |
On ETV ,Zee Gujarati,tv9 and DD
Theme : ICTC,PPTCT, Safe Behavior, Stigma & Discrimination |
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2. Scroll on cable channels |
Awareness about availability of ICTCs shown across Gujarat |
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3.Other |
6 interviews and 2 live phone in programs |
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| 2 |
Mass Media Radio |
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1. Spots |
AIR, VB & Private FM Channel |
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2. Jingles Created |
Theme : ICTC,PPTCT, Safe Behavior, Stigma & Discrimination |
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3. other |
Interviews on different area of HIV/AIDS |
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| 3 |
Mass Media: Print |
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1. Press Advts. Periodicals & newspapers |
On WAD, VBD, WBD & other selected days for Demand Generation |
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| Coverage at A glance (April to Oct 08) |
| Areas |
NO. |
| Districts Covered (Category “A” ) |
6 |
| Implementing NGOs |
16 |
| Block Covered |
53 |
| Priority villages to be covered |
1325 |
| Population Covered in Priority villages |
60,45,975 |
| Over all Population Covered |
82,91,763 |
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